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Corporate branding to the rescue of cash-strapped schools

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Brett Henebery | 12 Jan 2015, 04:14 PM Agree 0
How do you feel about the presence of corporate advertising in schools and classrooms?
  • JoeCitizen | 14 Jan 2015, 11:52 AM Agree 0
    This was bound to happen sometime (it was a match made in heaven, really). The corporations have the money and schools need it. Corporations feed off consumers and each school is full of a thousand prospective ones.

    Is a corporate logo here and there anything to worry about if it leads to a new science wing or school hall being built? In general, not really. But when corporate branding and children mix, some things must be considered.

    For example, a big ethical dilemma will come if/when corporations try to influence children's literature (as mentioned in the article), because this may constitute indoctrination. The difference between this and traditional education in classrooms is that in the case of the former, the child is being steered towards the ideology of a brand. The problem with this is that oftentimes a brand's ideology can be delicately laced (or heavily powdered with) contentious political and religious suggestions. Many parents will consider this unacceptable.

    Something to think about.
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